When Ke Huy Quan, born in Saigon, Vietnam, teamed up with The LEGO Group and Warner Bros. Discovery to launch a The Goonids‑themed LEGO Ideas set, fans finally got a reason to dust off their adult‑only brick bins.
The announcement came on 24 October 2025 from Billund, Denmark, where the LEGO headquarters sit, and from the New York‑based consumer‑products arm of Warner Bros. Discovery. Priced at $329.99 USD (≈ £269.99, €299.99) and built from 2,912 pieces, the set is slated for an insider‑first sale on 1 November, with a public rollout on 4 November. Early buyers also snag a free promotional add‑on, the Walsh’ Attic 40773, if they order between 1 – 7 November.
What the Set Is
The LEGO Ideas 21363 "The Goonies" recreates the most iconic locations from Richard Donner’s 1985 adventure film. Richard Donner's movie‑long treasure hunt comes alive in a diorama that includes the Fratelli hideout, the cavernous caves, and a flip‑up mechanism that reveals the wrecked Inferno pirate ship. Twelve minifigures—Mikey, Mouth, Chunk, Andy, Data, Sloth, Stef, Brand, Mama Fratelli, Jake, Francis, and Joe—populate the scene, each faithfully rendered with new hair, accessories, and even a custom‑molded Sloth hat.
- 2,912 pieces
- 12 minifigures, plus two brand‑new elements
- Interactive traps: boulder drop, secret fireplace, skeleton organ slide
- Flip‑up Inferno ship exposing the wreckage
- Retail price: $329.99 USD
Design Challenges and New Elements
Lead designer Jonathan Leggett and co‑designer Marina Kondratieva (both senior designers at LEGO) wrestled with fitting twelve characters into a structurally sound model. Leggett told LEGO’s YouTube channel, "We had to juggle two brand‑new elements, a tiny ship angled on plates, and still keep the caves spacious enough for the boulder trap. It was a real engineering puzzle." The team introduced a new sloped hull piece that clicks into place, allowing the ship’s deck to tilt without compromising the overall integrity.
In addition to Sloth’s hat and bandana, designers crafted a unique hair piece for Mama Fratelli’s beret, a first for any LEGO minifigure. These custom parts not only boost the set’s collector appeal but also showcase LEGO’s growing in‑house molding capabilities.
Partnering with Ke Huy Quan
Securing Ke Huy Quan as the face of the launch was a masterstroke. The Oscar‑winning actor, who played the gadget‑loving Data in the original film, returned to the role in a short promotional mini‑film. In the clip, Quan walks viewers through the brick‑built booby traps, sharing personal anecdotes like, "When we filmed the boulder sequence, I was scared the prop would roll over me. Now I get to watch a brick version of that same heart‑pounding moment."
The mini‑film, released simultaneously on LEGO’s social channels and Warner Bros. Discovery’s platforms, has already amassed over 1.2 million views, suggesting the crossover appeal of nostalgia and adult‑focused building experiences.
Pricing, Availability, and Promotions
Buyers who are members of the LEGO Insider program will be able to pre‑order the set on 1 November, paying the full retail price of $329.99. General customers can snag the set from LEGO stores and the official website starting 4 November. For the first week, each purchase includes the Walsh’ Attic (set 40773) at no extra cost, effectively adding another $39.99‑valued build to the order.
In Canada, the set is listed at $379.99 CAD, as confirmed by popular LEGO reviewer Ash N Flash. The price point places the set slightly above the recent Back to the Future Time Machine ($199.99) and PAC‑MAN Arcade ($269.99) releases, reflecting its larger piece count and the inclusion of licensed IP.
Industry Context and Future Implications
LEGO’s foray into 1980s pop‑culture icons isn’t new, but the company’s dedication to adult‑only lines has intensified. The Goonies becomes the 71st set in the LEGO Ideas program, which has produced 70 fan‑voted sets to date. According to LEGO’s 2024 annual report, the subdivision contributed DKK 75.2 billion (≈ $11.3 billion) in revenue, with licensed adult sets accounting for roughly 22 % of that figure.
Warner Bros. Discovery, under CEO David Zaslav, reported $45.6 billion in 2024 revenue. The partnership underscores a broader strategy: leveraging nostalgic franchises to spur merchandise sales across multiple channels. The Goonies set, with its intricate design and high price point, signals that LEGO sees a sustainable market among collectors willing to spend $300‑plus for a single build.
Analysts at market‑research firm NPD note that adult LEGO sales grew 15 % year‑over‑year in 2024, driven largely by nostalgia‑based releases. If the Goonies set meets projected demand, it could push the segment past the $1 billion mark by the end of 2026.
Frequently Asked Questions
When can I buy the LEGO Ideas The Goonies set?
LEGO Insiders can pre‑order on 1 November 2025, with the set shipping shortly after. The general public can purchase it from LEGO.com and official stores starting 4 November 2025.
What’s included in the promotional Walsh' Attic set?
Buyers who place their order between 1 – 7 November receive the Walsh' Attic (set 40773) free of charge. It features a compact version of the attic scene, a mini‑fig version of the gang, and a tiny treasure chest.
Why did LEGO choose Ke Huy Quan for this launch?
Quan reprised his beloved Data role, adding authentic nostalgia and drawing media attention. His involvement also bridges the film’s original fan base with today’s adult LEGO community.
How many new LEGO elements were created for this set?
Two brand‑new elements were introduced: Sloth’s pirate hat with bandana and a custom hair piece for Mama Fratelli’s beret, both exclusive to this set.
What does this release mean for LEGO’s adult market?
It reinforces LEGO’s shift toward high‑detail, nostalgia‑driven products aimed at collectors. With a price over $300 and a strong fan‑base, the set could help push adult‑only sales beyond $1 billion in the next two years.
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